Everyone has a role to play in challenging ageist attitudes. Ageism is one of the more pervasive and acceptable forms of discrimination, which continues to marginalize and devalue the lives and contributions of older adults. Ageist stereotypes can be found in the media, in advertising, on TV, and even more troubling, internalized within our own hearts and minds. The pandemic exposed the harmful effects of ageism and as a collective, we need to change the way we talk and think about aging in this country. As an organization that works with older adults, Victoria Lifeline is committed to learning and listening so we can contribute to a positive narrative on aging.