About Us

Building a Healthier Community

In 1985, The Victoria General Hospital created a unique, non-profit program dedicated to enhancing the health of both its employees and the community in South Winnipeg. This mandate included helping seniors live at home for as long as possible and in May of 1988, the Victoria Lifeline Medical Alert service officially opened its doors. The Response Centre was actually located right in the Emergency Department at the hospital. The goal of the service from the outset was to build a healthier community, which meant supporting the independence and well-being of seniors and people living with disabilities.

We’ve helped over 40,000 people since 1988

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Raised $4.3 million for the Victoria General Hospital Foundation in the last 10 years

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And now provide service to more than 350 Manitoba communities


Thirty years later, that goal remains the same. And while we’ve outgrown our space in the hospital’s emergency room, we are still a part of this community with the same mandate. We are now proud to offer service across the province and have partnered with Philips Lifeline to ensure our clients have access to the best technology. Even though we now have almost 6,000 clients, to us, you are still a part of this family.

As a not-for-profit organization, all of our proceeds go to the Victoria General Hospital Foundation to advance healthcare at the hospital and through innovative community projects. Over the last ten years, Lifeline has raised $4.3 million for the Foundation. To learn more about current projects at the Vic, click here.

Through our partnership with Philips Lifeline, we have access to their state-of-the art product line and innovative equipment like the award winning fall detection button, the AutoAlert. Backed by Philips Healthcare, the leading global health technology company, Philips Lifeline empowers people to live healthier lives through meaningful innovation.

Quality. Reliability. Innovation.

All help calls are answered “live” by Lifeline Personal Response Associates, who are highly trained and re-certified annually to deliver prompt, professional and caring service to our customers. In fact, Philips Lifeline’s Response Centre staff undergo 120 hours of training.

We are Victoria Lifeline - safe and independent living for you or someone you love.

If you have any questions about our service, we’d love to answer them! Feel free to drop by our office any time for a demonstration or to pick up any of our educational materials.