Helping Manitobans

Live Safely & Independently

We are committed to providing Manitobans with access to products and services that support independent living.

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Our Story


In 1985, The Victoria Hospital created a unique, non-profit program dedicated to enhancing the health of both its employees and the community in South Winnipeg. This mandate included helping seniors live at home for as long as possible and in May of 1988, the Victoria Lifeline Medical Alert service officially opened its doors. The Response Centre was actually located right in the Emergency Department at the hospital. The goal of the service from the outset was to build a healthier community, which meant supporting the independence and well-being of seniors and people living with disabilities.

Over thirty-five years later, that goal to support a healthier community remains the same. And while we’ve outgrown our space in the hospital’s emergency room, we are still a part of this community with the same mandate. We are now proud to offer service across the province and have partnered with Lifeline Canada to ensure our clients have access to the best technology. Even though we now have over 6,000 clients, to us, you are still a part of this family.

Helping Our Community

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We’ve helped over 60,000 people since 1988. The service also helps reduce Hospital Admissions by 26%.

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Raised over $8 million  for the Victoria Hospital Foundation over the last 10 years.


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Our Subsidy Program helps over 360 people a year get Lifeline who otherwise wouldn't be able to afford such services. 

Quality. Reliability. Innovation.

Through our partnership with Lifeline Canada , we have access to their state-of-the-art product line and innovative equipment like the award-winning fall detection button, the AutoAlert and On-the-Go, the groundbreaking mobile service that includes fall detection and six advanced location technologies. 

All help calls are answered “live” by Lifeline Personal Response Associates, who are highly trained and re-certified annually to deliver prompt, professional and caring service to our customers. In fact, Lifeline’s Response Centre staff undergo 120 hours of training so they are ready to quickly assess the needs of our clients in an emergency. 

A community service of the
Victoria Hospital Foundation

All of our proceeds are reinvested through the Foundation to advance healthcare at the hospital and through innovative community projects.
Over the last ten years, Lifeline has raised $8 million for the Foundation. Learn more about current projects at the Victoria Hospital Foundation!

We are Victoria Lifeline

Safe and independent living for you or someone you love.

If you have any questions about our service, we’d love to answer them! Feel free to drop by our office any time for a demonstration or to pick up any of our educational materials.

Read our Terms & Conditions of Service